Master the nuances of writing for digital channels and learn to navigate character limits with ease.
This course provides a foundational overview of copywriting best practices tailored for the digital landscape. It covers the specific requirements for various platforms including social media, display advertising, email, and general web content. The curriculum emphasizes the technical nuances of writing for different channels and provides practical tools to manage character counts and formatting constraints.
Topics Covered:
Everyone Has a Story
It's the one thing I've learned as a writer. And after 20 years as an advertising copywriter--including 7 years in nonprofit marketing and fundraising--I think story might just be the most important thing of all. Even in Digital. After all, story is what lets us connect and relate to the issues at hand, no matter what the medium. Whether it involves selling the latest software, sneakers or solution to hunger, I strive to connect a good story to what truly solves the challenge. It has enabled me to create a successful career and award-winning success for clients large and small, including Microsoft, Disney, The American Red Cross, Food Banks, Operation Smile, Paralyzed Veterans and many more. I'm proud of where I've come from, and excited for where I'm going. The story--for me--is as interesting as ever.
