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Writing & Storytelling for Finance Professionals

How to Communicate Using Numbers, Data & Visuals

Created byAndrew Heald
IntermediateUpdated Oct 19, 2026
Writing & Storytelling for Finance Professionals

What You'll Learn

  • check_circleStructure financial presentations and reports to lead with the conclusion rather than walking through your analysis in the same order that you conducted it.
  • check_circleReduce cognitive load by removing extraneous details and revealing complex information one step at a time.
  • check_circleDemonstrate why your numbers matter by using context, relationships and appropriate visuals.
  • check_circleRank your material by bringing critical points to the foreground and moving secondary points to the background.
  • check_circleApply simple PowerPoint techniques to make it easier for your audience to absorb numerical information and key takeaways.

About This Course

Finance professionals create value by turning numerical information into better decisions. However, even a brilliant financial analysis accomplishes little if you cannot convey what you have learned to an audience who lacks time and context.

In this program, the instructors demonstrate how to communicate numbers, data and visuals in a way that your audience can easily understand and act upon.

This program will develop your financial-storytelling skills through three communication principles:

1. Lead with the Conclusion: 

  • Avoid walking through your investigative journey. Instead, start at the finish line. 

  • Prioritize your material by bringing critical points to the foreground and moving secondary points to the background.

2. Make It Easy to Understand:

  • Reveal complex information one step at a time.

  • Remove extraneous details.

3. Make Numbers Meaningful: 

  • Use numbers to demonstrate relationships.

  • Decide on your message before designing your visual.

  • Explain why your data matters by putting it in context.

Throughout this engaging program, the instructors present before-and-after examples from realistic finance scenarios. The program also takes you behind the scenes in PowerPoint to demonstrate how the course’s own slides were built.

Your Instructor

Andrew Heald

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Andrew Heald leads training programs for the finance teams at pension funds, financial institutions and government agencies. Andrew specializes in teaching finance professionals how to communicate numerical information clearly and efficiently. In his day job, Andrew is a Consultant, Performance & Analytics, with the Investment Management Corporation of Ontario (IMCO). Before joining IMCO, Andrew spent over two decades at TD Bank in leadership roles across capital markets, market risk, and wealth management. Andrew is a CFA charterholder with degrees from Yale University and the University of Toronto, and he has a passion for using data, analysis, and clear communication to improve investment decision-making. Outside of work, Andrew is a member of the Burlington Curling Club, volunteers with the Terry Fox Run, mentors with the CFA Society Toronto, and enjoys travelling with his wife and two teenaged daughters.

Credit Information

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Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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